Effective Advertising with Interactive and Creative Marketing Ideas

Amuse and amaze your customers with interactive and playful marketing products that they will find appealing and will not be able to put down.  Boring flat flyers just do not make the grade anymore; your customers will only take note of something unusual and dynamic – I have some examples of items that work and have a mischievous personality too. 

Unfold your Message in a Novel Way

Those of us of a certain age will remember the hours of fun we had with the Rubik’s Cube, trying again and again to line up the colours and complete the cube.  The Interloop Mailer reminds me so much of the Rubik’s Cube – to reveal the full message your customer has to keep turning and turning and really can’t put it down. This high amount of interaction makes it an ideal item for advertising and marketing campaigns; the Interloop Mailer will be picked up and looked at again and again and shared with others.  Producing the artwork for this product is not as difficult as you may first think and advice and ideas are always available.

Folding Fun from the School Playground

Another childhood memory is the Fortune Teller (or cootie catcher as it is also known). This is another product that your customers will find intriguing and simply will not be able to put down.  The Fortune Teller has a fantastic reputation for a trade show giveaway since it creates a talking point with your sales staff and stand visitors immediately.  Boring pens and leaflets are definitely “old hat” and will are not as effective as more creative and interaction products. Making your message amusing is a critical factor with this product and will ensure that your company is committed to memory and your sales increase as a result.

Dissolving Pictures – Revealing Interactive Products

If you need to convey a message of “before and after” or “change” the Picture Dissolver is the perfect product.  Your customer pulls the tab and the picture changes which is always received with a smile and is yet again a product that will be viewed again and again and undoubtedly shown to others.  A Picture Dissolver is being used at the moment by a Dental Company offering Tooth Whitening services and has pictures of a model both before and after the treatment; it is proving to be so successful that they have placed a repeat order already.

For more ideas and pictures see the website pop-up mailers