Striking Direct Mail Ideas to Increase Response Rates
Striking Direct Mail Ideas - Net your Customers every time
Attracting attention is easy with direct mail ideas that cannot and will not be ignored. Direct mail is a terrific source of connecting with prospects and existing customers alike but to achieve the best response rates you need creative and unusual products that work! In our current world of junk e-mail where customers and prospects tend to delete in a second anything that does not require a personal response they react completely differently to an interactive and unusual direct mail piece.
Pop up Ball – All Round Marketing
For striking direct mail ideas the Pop up Balls score well every time; arriving in a chunky mailer your customised Pop up Ball springs into shape as it jumps out as soon as opened. This in itself captures attention immediately and creates a talking point. Unlike e-shot marketing it will not end up in the trash can and your marketing message is opened, read and responded to. You can add pen holes to the top of your unique Pop up Ball which will extend the life-time of your advertising promotion too.
Bursting with Potential – Starburst
Differentiating your direct mail ideas will work; if it looks like everything else it will not make the same impact. The Starburst fold products are interactive and unusual which makes them pleasing to receive and read and they increase response rates greatly too. Choosing from the variety of sizes and styles of Starburst or even selecting a custom-shape to match your marketing project makes them a popular choice for direct mail ideas with a difference.
Sideshooters – Shooting Star Direct Mail Ideas
The Sideshooter is a favourite of mine; almost tripling in size as your customers and prospects remove it from the chunky mailer. The key feature is the two arms that eject simultaneously when least expected as it is taken out – this is a surprise and most entertaining to both design and receive. The Sideshooter is available in two sizes each having a large print area for your marketing message.
You don’t need to take my word for it you can order samples of these striking direct mail ideas by clicking here and if you like them and need prices click here
For more ideas and inspiration see popupmailers