New Shapes for Bottle Bows at A Nice Touch and Pop-up Mailers

We have identified certain products that have definite potential to appeal to both Business-to-Business customers and to the retail market. We refer to these products as “crossover” products and one example comes from our B2B range, The Bottle Boutique. The products in the Bottle Boutique are designed to fit on the neck of a bottle and were originally designed as products for drinks promotions. However, as wine has grown in popularity so has its value as a gift and certain styles of bottle promotions lend themselves to the ”crossover” to retail as gift cards to accompany the gift of wine. One such product is our Bottle Bow.

 We originally developed just 3 shapes of bottle bow for the B2B market – a butterfly, a love heart and a star. However, when we looked into the possibilities of developing the product for the retail market we decided that we needed to widen the variety to include more upbeat shapes that might be more readily associated with greetings and so we added flowers, rosettes and teddy bears. These have been very well received by visitors to The Spring Fair at the NEC, so much so that we have decided to add the new shapes to The Bottle Boutique as well.

 The new shapes will appeal to creatives with imagination and flair as they can be tailor-made for certain promotions and they also illustrate just how versatile the Bottle Bows can be whether for B2B use or in the retail greetings market.