Add Mystery and Surprise to your Direct Mail Campaigns for Effective Marketing

Red Reveal - Adds Mystery to your Direct Mail Campaigns

Open, Read and Respond – the main three factors for effective marketing campaigns.  You need to get your direct mail opened, read and most importantly responded to and I have some amazing ideas that will definitely work for you. Take a look at just three effective and attention-grabbing pieces you need for your direct mail campaigns:

Red Reveal Reader Card – Ingenious and Grabs Attention

The Red Reveal Reader Card is a relatively new product to the range but has made an impact already due to the fact that it is versatile, amusing and grabs attention every time.  In fact we have taken a call from a client this morning who wishes to place a repeat order due to its success in his direct mail campaigns. The magic film in the ‘reveal reader’ deciphers a hidden message in specially designed print. Generating intrigue it is a very interactive and amusing format to ensure that your message hits home. By creating interaction with your customer the Red Reveal encourages your customer to engage with your marketing message; it also offers an opportunity for a “staged “promotion and effective marketing where your customers are waiting for the next instalment!

Pop up Diamond – Perfect for Surprise and Attention-Grabbing

The Pop up Diamond will always be opened, read and responded to and is a very effective marketing piece indeed.  Sent out in a chunky mailer it rises to the top of the post tray simply begging to be opened. Once it is and the product leaps free your customers are taken aback and delighted to receive such an amusing product and your direct mail campaigns are working well immediately.  There are other shapes in the Pop up Gems range; however the Diamond is my favourite of all. Adding surprise to direct mail campaigns is a novel and effective way to communicate with your customers old and new alike.

Telescopic Box – Extending and Unusual

If you are looking for something with a large print area that is guaranteed to be opened, read and responded to then the Telescopic Box may be right up your street.  You have interaction, plenty of room for your message and even room for a small sample for effective marketing with a twist. Some clients have enclosed a small bar of chocolate as a gift with their direct mail campaigns – adding a sweet touch!

For samples simply click here and for prices click here

For more ideas and effective marketing products see popupmailers