Marketing Ideas from Italy create New Bottle Promotion Products

New marketing ideas can come from the most unexpected places and one of the new bottle media products in The Bottle Boutique proves this. The idea for the versatile Luvvy Label bottle collar came right out of nowhere.

I was on holiday in Italy when I first saw this folding technique. The waitress at our table used the fold to affix a paper napkin to the neck of the bottle in the wine bucket. I drank the wine but still had the presence of mind to pocket the napkin so that I wouldn’t forget how it was done. The fact that the bottle collar is not fastened permanently with glue gives it the flexibility to fit different sizes and shapes of bottles whilst still giving an excellent display for your bottle promotion. The Luvvy Labels are supplied to you ready folded and packed flat and are ready to be placed directly onto the bottle neck to form an attractive and distinctive display. It is also a simple matter for the consumer to be able to remove the Luvvy Label intact once the shopping has been taken home. This allows the details on the reverse of the bottle collar to be read clearly and without and tearing.

The versatile Luvvy Label style of bottle collar will also work on plastic bottle with spray handles in the same way as some of our other new ideas from The Bottle Boutique such as the Collar and Tie and Bottle Balls, for example. The Luvvy Lable got its name from the fact that it really hugs the bottle neck and also because the doodle for the original sample had a loveheart drawn on it!