Easy ways to make your Direct Mail Work with Entertaining Marketing Products

Direct Mail that Works - Zing Thing!

Direct mail is an effective way of advertising and marketing, however to make it work for your company you need entertaining and attention-grabbing marketing products.  You need to ensure that YOUR message reaches YOUR target audience and I can share some entertaining direct mail ideas that work every time with you now:

Zing Thing is Playful and Captures Attention

The Zing Thing is full of surprise and amusement with a “now you see it, now you don’t” teasing feature. This makes it both amusing and memorable. Living up to its’ name it is full of “zing” and its main feature comprises of an extender card that you pull out of the main sleeve….. the novelty is that when you let go it springs back again! Making your direct mail work is simple with this marketing product that also makes a resounding cracking noise too. It is a strong action and always reminds me of the pinball machine mechanism.  Examples of business advertising products ideas where the Zing Thing has played a key role:  hide and seek, new and old, retract, then and now, so get your creative juices flowing and come up with your ideas too!

Jumping Action – Full of Surprise

The Jumpinjax is a superb direct mail piece that comprises of an outer tray holding four small pop up cubes and message cards. When the tray is released by your customer the four pop up cubes bounce out with energy when least expected.  This amusing action is a great way to ensure that your customer reads your marketing communication and answers your CALL TO ACTION too. There are far too many successful examples with the Jumpinjax for me to list here; this is one of the best-selling marketing products for direct mail, trade show give-aways and even event invitations!

Fortune Teller (Cootie Catcher) – Playground Nostalgia

Remember the fun w all had as children with the folded Fortune Teller?  Who was going to have to kiss who or who had to run circuits around the playground twice? Well bring that into your direct mail and the high interactivity means that your customer is fully focused on your advertising and marketing. 

For more interactive direct mail that works see popupmailers