If you want your customer to keep your product info – make it pocket-sized

Just think about when people hand you an A4 flyer in the street. As stupid as it sounds it’s just too much hassle for most people to keep hold of that one sheet of paper so they instantly start looking for the next litter bin so they can dispose of it at the earliest opportunity.

This is why a pocket size product is so popular and clearly the better option. Products such as the Foldilocks and U-card are unbeatable. They can carry the same amount of information as an A4 sheet but their clever design means they fold away neatly in to a perfectly portable pocket sized piece which anyone can find room for in their pockets or bags. Also the credit card sized Starburst is another well designed product that starts out small and portable but can be unfolded to reveal a real burst of information.

So whether you’re looking for a flyer to promote the upcoming sale in your clothes store, to tell your customer about your new address and location with a map or even just want to send them a list of handy contact details and advice, promotional pocket – sized products are a great choice.