Moving premises? Here are some ideas for the “we are moving” announcement

It is surprising just how many “We are moving” announcements are sent out on postcards and letters which do not result in records being updated by the recipient. This is largely because the type of “we are moving” announcement – a postcard or letter – is too easily thrown away or lost in a pile of “any other business”.

Sometimes the announcement is simply a change of address notification and sometimes it is part of a big piece of PR to announce that the company is moving onwards and upwards. Either way, it is important for customers to be aware of the changes and therefore it is important that the customer takes notice of the announcement.

The use of an interactive mailer will make a difference to the success of the relocation announcement and use of the right interactive mailer can make a lot of difference. If the interactive mailer has a movement which can suggest change then the rest is down to the graphic designer! The simplest product in the Whitney Woods range of interactive mailers with pictures that change is a Dissolver. It is a cardboard sleeve with a window in the front. Pull a tab and the picture in the window changes which makes it a classic “before and after” product which is ideal to show that the relocation is “from here to there”. The dissolvers come in different sizes including A6, A5 and 1/3 A4 which are all ideal for mailing as they fit standard envelope sizes. There are also different styles of dissolver including 4-page options and products with two dissolving picture windows.